Sam Mendoza, a Filipino-Canadian graphic artist based in Calgary, Alberta, Canada, goes by the artistic moniker Diamonds in the Rough Originals (D.I.T.R.O). From a young age, she nurtured an imaginative and curious spirit, recalling how the hidden intricacies of “Hidden Pictures” puzzles in Highlights magazine first ignited her passion for creativity. This early fascination with detail and discovery has been a cornerstone of her artistic journey ever since.

Mendoza’s artistic expression spans graphic design, collage, and limited-edition apparel collections, which she affectionately dubs “art-pparel.” Through these mediums, she skillfully weaves together moments in time, sharing her inner thoughts, emotions, and stories. Inspired by her childhood fascination with hidden objects, she creates her own version of Hidden Pictures, breathing life into her experiences and capturing their essence with every piece.

Guided by a profound appreciation for the intricacies of the human mind, emotions, and storytelling, Mendoza finds purpose in her creative pursuits. Her artworks reflect moments in time, skillfully composed through a blend of experimental mixed media, analog, and digital collages. The aim is to create experiential artworks that evoke profound reflections and bold emotions in the viewer, inviting them to delve into the rich tapestry of her artistic narrative.